New golf ball brand from Titleist..... well Acushnet

Tashyboy

Money List Winner
Joined
Dec 12, 2013
Messages
10,981
Union Green is for people who play golf but don’t necessarily consider themselves golfers. It’s a group that enjoys the game, sometimes plays by the rules, sometimes not so much. Twosome, foursome, sixsome, it’s all good so long as everyone is having a good time. It’s a group without any loyalty to a particular brand. They may not even have a brand preference. We’re talking about a not-golfer for whom the undisputed #1 ball in golf is whatever I find.

Where do you start with advertising rammel like that.
 
Joined
Sep 1, 2011
Messages
4,014
Location
Welwyn
Union Green is for people who play golf but don’t necessarily consider themselves golfers. It’s a group that enjoys the game, sometimes plays by the rules, sometimes not so much. Twosome, foursome, sixsome, it’s all good so long as everyone is having a good time. It’s a group without any loyalty to a particular brand. They may not even have a brand preference. We’re talking about a not-golfer for whom the undisputed #1 ball in golf is whatever I find.

Where do you start with advertising rammel like that.
Sounds pretty much like your average American 'golfer' ;)
 

Springveldt

Active member
Joined
Oct 5, 2018
Messages
227
Location
Northumberland
Not sure who these are even aimed at. Serious golfers will ignore them since they are crap and "casual" golfers will continue to play any ball they can find or a dozen from Sports Direct.

There aren't a lot of hipsters playing golf as far as I can see.
 

Russ_D

Club Champion
Joined
Apr 13, 2016
Messages
226
Location
Huddersfield
If they do them in yellow i'd give them a shot.
Reading the MGS article I would have thought a brand like UG would have gone with whacky colours rather than white.
 
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