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  1. #1
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    What's in a name?

    I was in my local DG store yesterday and they had 2 waterproof cart bags side by side - a Taylormade 4.0 Pro and a Dunlop Storm. They were clearly the same bag, most of the fixtures and fittings were identical, just the layout of the pockets on the front was a bit different.

    The main difference was the price, £89 for the Dunlop and £185 for the Taylormade.

    Would you pay £100 extra to have a prestige name on your kit rather than a budget brand? I suppose the extra money goes to all the tour pros they pay to use their kit.

    It makes you wonder if there's a 100% mark up on all premium brands kit?

  2. #2
    Journeyman Pro
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    Re: What's in a name?

    I think you're putting the cart before the horse a little there.

    Don't they sponsor the pros to increase the prestige of the brand so that they can charge a higher price, rather than charging a higher price so that they can pay the pros?

    However, your point is valid, there isn't anything in it when it comes to their quality.

  3. #3
    Tour Rookie HankMarvin's Avatar
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    Re: What's in a name?

    Quote Originally Posted by PIng View Post
    I was in my local DG store yesterday and they had 2 waterproof cart bags side by side - a Taylormade 4.0 Pro and a Dunlop Storm. They were clearly the same bag, most of the fixtures and fittings were identical, just the layout of the pockets on the front was a bit different.

    The main difference was the price, £89 for the Dunlop and £185 for the Taylormade.

    Would you pay £100 extra to have a prestige name on your kit rather than a budget brand? I suppose the extra money goes to all the tour pros they pay to use their kit.

    It makes you wonder if there's a 100% mark up on all premium brands kit?
    just wouldn't have Dunlop full stop
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  4. #4
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    Re: What's in a name?

    Quote Originally Posted by HankMarvin View Post
    just wouldn't have Dunlop full stop
    But the point is it's not a Dunlop bag - it's a generic brand from a Chinese sweatshop. So you'd happily pay £100 extra for someone to stick a TaylorMade label on it rather than a Dunlop one?
    Last edited by PIng; 02-Jul-2017 at 22:24.

  5. #5
    Tour Rookie HankMarvin's Avatar
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    Re: What's in a name?

    Quote Originally Posted by PIng View Post
    Put the point is it's not a Dunlop bag - it's a generic brand from a Chinese sweatshop. So you'd happily pay £100 extra for someone to stick a TaylorMade label on it rather than a Dunlop one?
    Not a great fan of Taylor Made TBH, so to answer your question No.
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  6. #6
    Grand Slam Winner Imurg's Avatar
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    Re: What's in a name?

    The perception is that the Dunlop bag will fall apart quicker and more people will laugh at you.
    You could de-badge a Scotty, re-badge it as a Dunlop and see how many you won't sell, even at £75.
    That's why Dunlop have the deals with Westwood et al....to try to pump the brand image.
    Dunlop used to be one of the big names in golf, but no more.
    Perception is everything and until Dunlop succeed in raising their perceived quality and durability, they will be seen as a budget brand that most golfers wouldn't touch with a barge pole.
    TopFlite are in the same boat.
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  7. #7
    Major Champion bobmac's Avatar
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    Re: What's in a name?

    Quote Originally Posted by HankMarvin View Post
    Not a great fan of Taylor Made TBH, so to answer your question No.

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  8. #8
    Ryder Cup Winner Oddsocks's Avatar
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    Re: What's in a name?

    Quote Originally Posted by bobmac View Post
    Not a fan then?
    Oh dear!
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  9. #9
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    Re: What's in a name?

    Quote Originally Posted by bobmac View Post
    Not a fan then?
    Quote Originally Posted by Oddsocks View Post
    Oh dear!
    Oh dear oh dear 😂

  10. #10
    Ryder Cup Winner Oddsocks's Avatar
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    Re: What's in a name?

    As per someone else's post it's about market perception.

    Put it another way, the jag x type and ford mobdeo of the same era (2003 ish) were basically the same car chassis, engine and running gear with a different shell and different interior, yet the jag was perceived to be a high end vehicle.

    This isn't just with golf, I know of a well high street group who own multiple chains on the high street. Some brands you wouldn't wear, other brands you'd jump at, yet all items are manufactured in the same factories, it's just which logo's you prefer.

    The same can also be said for NEXT and asda's george clothing range.
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